Can you solve these visual puns of London Underground stations?
If you travel through London, you’ll likely catch the Tube; and while waiting for your train, you’ll probably spend a few idle moments looking at the adverts that paper the opposite wall. Most you’ll forget the instant you step onto the train – but occasionally a particularly eye-catching one sticks in the memory. One such advert appeared around my first years of undergrad (c. 2013). The ad (apparently a CBS Outdoor marketing campaign) invited travellers to ‘Look for longer’ to decode visual puzzles of 75 London Underground (Tube) stations.
I love these games, so the advert has occasionally since resurfaced in my mind as an excellent waste of time. A while ago I wondered: could the original image be found online? Of course it could – the internet never forgets! Thanks to She Loves London, an irreverent blogger posting about the everyday London life: her post hosts both the original image and a lively comment thread that decodes many of the more head-scratching stations.

Solutions
Below are the solutions I found to the image. These are completely unofficial, based on my own guesswork and a fair amount of help from the She Loves London post’s comment thread. [Brackets] specify where the station clue is in the image, bold is the station name, and (…) gives an explanation for the more esoteric clues.
Hope you have just as much fun guessing the stations as I (and many other folks) have had!
Here: clues I solved (62/75). Warning – SPOILERS REVEALED WITH CLICK:
- [Right side of picture] ham = West Ham (the bath tells you North)
- Opposite ham = East Ham
- Red pin on the hill = Pinner
- Mansion House
- Green parking sign = Green Park
- Shark fin in soil in parking lot = Finsbury Park
- Jousting knight on bridge = Knightsbridge
- Elephant and castle signage on pub = Elephant & Castle
- [Far left] ‘0’ on the pub wall = Oval
- [House on left side] Alsatian barking by house = Barking (or Barkingside)
- Swiss maid with pitchers of beer = Maida Vale (a ‘maid of ale’ – ha!)
- Lamb in bath with ‘N’ = Lambeth North
- Man playing keepy-up on hill = Upney (‘Up knee’) (or Stepney Green?)
- Marble Arch
- Swiss Cottage
- Fancy lady with mega hairdo = High Barnet
- Farmyard on road = Chalk Farm
- Flaming corpse outline on road = Kilburn (‘kill burn’)
- Man shooting mud from mansion roof = Mudchute
- Limehouse
- Seven girls on bridge = Seven Sisters
- Angel
- Chess kings on zebra crossing = King’s Cross
- Barbie and Ken = Barbican
- Glue sticking road down = Bond Street
- Tuxedo bow = Bow Road
- Puddle with maple leaf = Canada Water
- [On right] Street sign with 4 Queen silhouettes = Queensway
- Shepherd’s Bush
- [In far distance] Mill Hill
- [In further distance] Taj Mahal = Monument
- Whitechapel
- Piggybank = Bank
- Ton of suspended bricks = Brixton
- Bird beak on tree = Becontree
- Hammer on blacksmith’s anvil = Hammersmith
- Hay bale with hole inside = Hainault (‘hay nought’)
- Gate on mansion roof = Highgate
- [On right side house] Cyprus flag = Cyprus
- [Next to maid of ale] Green Mile 1 sign = Mile End (?)
- White arch on hill = Archway
- [In front of mansion] Top hat on gravestones = Hatton Cross
- [Next to hat on cross] Gravestone bent over = Brent Cross (‘bent cross’)
- [Next to crosses] Baker with chocolate cake = Baker Street (‘baker’s treat’)
- Black horse = Blackhorse Road
- [Next to Swiss cottage] Tree with crown = Royal Oak
- [Sponge cake beside green dog] = Victoria (?)
- Fire in hole on road = Holborn (‘hole burn’)
- [In far distance] White City
- Oxo cube suspended in well = Stockwell
- [Next to Barbie & Ken] Can on street = Cannon Street
- [In front of well] Football with ham = Balham
- [Beside Barbie’s feet] Stone inscribed with ‘late’ = Leytonstone (ho-ho)
- [On left side hill] Witch turning man and woman green = Turnham Green (‘turn ’em green’)
- [Either of the grassy hills] = Embankment
- [On right side hill] Lady with bone in top hat = Marylbone (‘marry bone’)
- [In front of right side house, next to Alsatian] Three black chip friers = Blackfriars
- [In right hand stone wall] Old wooden gate = Aldgate
- [On right side hill] Stash of rifles = Gunnersbury (?) (tenuous …)
- [Behind Barbie & Ken] Mouse eating cheese = Leicester Square (?) (cheese looks like Red Leicester, and it is a square shape …)
- Gardener watering bush = Bayswater (?) (looks like a bay tree)
- [Beside Victoria sponge cake] Sad green dog = Hounslow Central (?) (‘hound’s low’ – because he’s sick?)
Here: clues solved with hints from She Loves London (13/75). Warning – SPOILERS REVEALED WITH CLICK:
- [On right hand hill] Burn Oak
- [Behind the Swiss cottage] Tower Hill
- [On road, middle distance] Grey pig with ‘R.I.P.’ on side = Hampstead (‘ham’s dead’)
- [Next to bent cross and hat on cross] Shiny silver cross = New Cross
- [In front of white city] Redbridge
- [In front of well] Broken snare drum = Snaresbrooke (‘Snare’s broke’)
- [On left side hill] Set of green Q’s = Kew Gardens
- Toilet in fountain = Waterloo
- [In front of right side house] Nuns in garden = Covent Garden (‘convent garden’) (or Abbey Road?)
- ‘Pressed’ written on road = Preston Road
- Green wood suspended in air = Wood Green
- [On right, behind beak on tree] rabbit in warren = Borough (‘burrow’) – not Warren Street!
- [On road] Man with telly = Bounds Green (it’s a screen! And it’s being bound by the rope: ‘Bound screen’! This one is my favourite – so delightfully tricky.)
Last question: which station is the red fish in the foreground? … Why, it’s just that – a red herring!
Sources:
- She Loves London: “Look for Longer: Spot All The Underground Tube Stations” (published 10/04/2012)
- Wikipedia: List of Underground Tube Stations
- Transport for London: Tube Map (current)
- The poignant story of the original Tube map and its creator, Harry Beck: https://apollo-magazine.com/tube-map-harry-beck-london-transport-play-andy-burden/
- Unbelievable! There’s a Number 2!!: https://www.ltmuseumshop.co.uk/look-for-longer-exterion-media-poster-2-formally-cbs-outdoor
- Geographically accurate London Tube map: https://tfl.gov.uk/corporate/transparency/freedom-of-information/foi-request-detail?referenceId=FOI-0525-1920 (published in 2014, and used as this post’s featured image)
- Lovely alternate spaghetti Tube map: https://londonist.com/london/transport/a-new-geographically-accurate-tube-map (last updated 13 January 2023)
More map content coming (possibly including a SG version!)